Ninekay Stitches - Nkemdilim Adeniran-Adedokun #inthespiritofenterprise

It was the choice I made out of a couple of other things that I thought I would like to be as a child. I always knew that I would be working for myself at some point and so when I started getting the exhaustion vibes from Banking, I began to consider which of those things I would love to do. 

One of the things I thought about growing up was Wedding Planning and then Fashion. At the end of the day, I chose fashion designing. I thought of the need to do something really different and then the experience that I had getting affordable and comfortable clothing during pregnancy inspired me into starting a maternity line, which we have continued to grow since 2010

What inspired you

I pray to and trust God a lot to give me directions about what to do and so I would say that this relationship with God led me into the actualization of this particular dream that I am living. I also noticed that each time I was pregnant as a bank staff, I needed to rely on clothes that came from outside the shores of Nigeria to feel comfortable, I felt this was totally unacceptable and thought that, God helping us, we could make a difference. It is the same reason why we have introduced the accessories, just to make life easier for professional ladies who do not have all the time to go shopping by themselves.

What are the main challenges you face and how have you overcome them

I will share one or two of those with you. A major challenge is that fact that the business environment in Nigeria is so unfriendly. Apart from the demands of setting up your business, you have to deal with so many other issues that should be the responsibility of government. For instance, you need electricity, you need water and all that. Running after these on your own increases your overheads.

Funding is also one major challenge that one has faced. There are no long term financing options with reasonable interests in this country so you have to sort it out yourself. Another challenge is the quality of workmanship. Many of our tailors do not just have the right work ethic and so we struggle with that. However time is teaching us deal with that and God’s wisdom and favour is helping out on the two other fronts.

It has been a learning curve in which God has really been there for us. We see the future as very bright and promising.

Given another chance, will you do this again

I most definitely will do this again. We are here to fulfil a purpose and I am very happy with the way that God has continued to deal with us and help us, it is a venture in which I have found a lot of joy and satisfaction and so there is even no debate.

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