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Tell us about yourself

♏y name is Chinenye Obi-Okoye. I'm graduate of Economics from the University of Nsukka Nigeria. I worked with Fin bank (now known as FCMB) for 4 years before I was kicked out last year. It pained me sha, hehe! Following the acquisition of Fin bank by FCMB, staff were asked to resign and I was among the 1st batch

Money matters! hehe

While working, I didn't have any plans B nor C. So it was a rude shock to be out just like that. I never saw myself doing business, didn't have the energy for all that. (That's what she thought, look at her now! lol)

So I quickly started applying for jobs. When it wasn't forthcoming, I had to arrange ♏y life :)

Tell us about the business

At Revamp Definition, we take our time and lovingly create products using Ankara and other fabric to thrill our customers. The colors are refreshing and you would definitely want to own some of them. We operate an online store and deliver anywhere.

We also run a one-day intensive training session, where we introduce interested people to the rudiments of jewelry and accessories making with ankara.

How did you get into this line of business?
I had always loved fashion (just like most girls, *smiles*). I say that I "stumbled" into what I'm doing now, but better put, God led me into it (I'm now going spiritual on you, lol)

I was walking into the market wen ♏y footwear cut and I asked around for a cobbler. I was directed to one. I shuffled to the man to mend my slippers and saw he was wrapping old shoes using Ankara fabrics. I literally did a "WOW. This was say June last year.

I mended ♏y shoes, watched him wrap some shoes, asked the man questions and told him I would return.

I quickly got home and gisted ♏y sister about it. I think it was two days later that I went back with ♏y old work shoe, ♏y sisters flats and some fabric. That was basically how the business started.

It started with wrapping old shoes. I later enrolled somewhere else and learnt to make the Ankara jewelries and accessories.

The journey so far
The journey has been interesting, very challenging and fun all at the same time! Sometimes though, I just want to quit, but I tell myself that successful businesses didn't make it instantly.

I read a lot and other success stories have encouraged me. ♏y friends and siblings also have been amazing.

It's so challenging to get people to believe in your brand especially when it's "made in naija" but we're slowly getting there. It's gradually getting beta. People are getting more comfortable and confident in us.

https://www.facebook.com/RevampDefinition

I'm used to hearing people say "I started from the bottom,now I'm here",well for me it started as a hobby back then in school, ruined all the good clothes my uncle and aunt abroad sent to me all in the name of 'customizing' it, then I got better and others could trust me with their clothes and by the time I was in final year, I was getting jobs from various departments to make their polos.

After school and during NYSC(which I served in ibadan, Oyo State), I lived close to the famous gbagi market and I was wondering how I could incorporate ankara and other african attires into my clothing line, I spoke with few friends and they immediately ruled out the possibility...just what I needed to hear to try it out! And that was how AnQ-àrá was born.

What does the name mean?

Despite its synonimity with the fabric ankara, AnQ-àrá's name did not come from it,well imbibed in the name is the word 'ara' which means different things in different languages, here are some;

Ara-Body (yoruba)
AnQ-àrá's objective is to find,make and/or manufacture fashion ideas and clothing for all body sizes.

Ara-Thunder(yoruba)
AnQ-àrá is a force,one that must be reckoned with in the fashion business,not to be feared but respected across the world

Ara-People(yoruba)
AnQ-àrá is a community of vibrant youths who wants to make a difference,we imbibe former students of our training academy as well as artisans(e.g cobblers,tailors etc) all good at what they do.

Ara-Wonder(yoruba)
AnQ-àrá's designs wold never cease to amaze you with unique designs and blend of colour never before imagined.

To me, the journey has just started but so far I'd call it bitter-sweet (like that taste you get from half ripe agbalumo you have rubbed on the wall for about five minutes), besides a caring mum yelling that I get a real job to friends that want to invest in my business and control 70% stake to sitting down with cobblers and tailors so they won't ditch your work to delivering one sandal to agbara to female friends asking for freebies (hahahaha!!!) to people calling you gay for making female clothings but in all, I see noting but a new challenge to be conquered. Its been wonder-fun this far and I pray it will be better!

Lining up models in fashion weeks in new york,tokyo,london and berlin, having a 6-acre factory set up somewhere in ogun state,being a household name in africa and beyond and partnering with multinationals to push boundaries.

You know how we do! Go and follow, like, call and above all BUY!!