Iya-eko - Tola Oredope #inthespiritofenterprise

Since this is an Entrepreneurial platform, I think I should dissect your question - he he he.

To be sincere, this is not yet a business. Hear me out. I may be wrong, but I see a business as an entity that is trying to execute a well-defined business plan, based on an existing business model. For example, selling sugar is a business; as the business model for selling sugar is well known. Your success in a sugar business is how well you choose to execute the well-known business model. This includes, sourcing the sugar cheaply and selling it at a marked up price while reducing operational costs to maximise profit. Simple. There is nothing new or innovative going on there.

At the moment, I am involved in a startup that has the ability to carry out a wide range of experiments with various business models and pivots for as long as we don’t run out of cash. Investors in early-stage startups are aware of this, so they don’t expect you to make money but to build value. Once you have built value, which is also known as your “value proposition” then you have the chance to experiment with various business models until you can find the best business model for your value proposition. This is when you become a business and your job is to execute your business model flawlessly or else you stand the chance to be eaten up.

Now back to the question, I am very fortunate to be involved in startup developing a platform known as Iya Eko. The whole idea is to build a platform that allows you to discover, collect, manage and share cultural images that inspire you. Think of it as a mashup of Instagram, Pintrest and WeHeartIt. For example, lets assume you are interested in seeing the trending knot wrapper styles at Edo weddings, where do you go to? Its now Iya Eko because we have the largest dedicated collection of not just knot wrapper styles but also of cat-eye makeup, Gele styles, Beads, Sequins Designs, Aso-Oke styles, Wedding Hijabs and lots more that you can just imagine. This is because we currently have over 20,000 images and counting of the Nigerian cultural experience as whole. Hopefully we can start extending our platform to capture the cultural experiences in India, Malaysia, Peru, Uganda and even places like Afghanistan. I believe we can do this and we are working hard to make this happen.

Having launched about only a month ago we have been featured by the local and international press. For example in Nigeria, all top four Nigerian newspapers - Punch, The Guardian, This Day and Vanguard - have featured us. Media outlets in the Middle East, South East Asia, UK and the US have all featured as they see us as the future. But what we have is more than press features because our users also love the platform. I can hear you say “But people lie but numbers don’t lie". So here are the numbers - since launch 4 weeks ago, we have served over 16,000 pages via over 2,500 unique users with each user spending an average of 5 minutes on our website with little to no publicity.

We wanted a name that brings together various cultures. For some reason I have been reading about Madam Tinubu of recent who was a well known adversary of the British colonial Government because she believed all cultures differ are made up of the same essence. This was hard to comprehend back then, but she was a visionary that went on to build her own financial empire. Long after her death, her activism was the stage for women like Fumilayo Ransome Kuti and many more Nigerian women that traveled all around preaching that same message - “We are all the same even though we are from different cultures and backgrounds” - This is the simple message of Iya Eko – even though our locations may differ, our cultures are similar and made up of the same essence. This is was Iya Eko stands for and hopefully, this is what we will show to the world.