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Inside Scoop on the Nestlé and Google’s Android 4.4 KitKat Deal

Posted by Unknown Rabu, 04 September 2013 0 komentar

Today internet giant Google and Swiss-based Nestle threw the world for a loop when they officially announced Android 4.4, they had chosen a brand-name chocolate treat Kitkat as its latest version.(notKey Lime Pie). The BBCwho was able to get the inside scoop on the deal, where they sat down with John Lagerling, Android’s director of global partnerships.

In the interview, Lagerling he patted Google and new bff Nestle on the back for keeping such a massive deal not unveiling. Not a single leak could be make out in public or not even any hints. All of this despite the 2 giants meeting back and discussing the deal, finalizing the deal within the hour, in this duration they convinced Hershey in the US to get on board the project, and start production for packaging of 50 million KitKat bars featuring the Android and kitkat tie-in kicking off over 2 months ago. One can say that's amazing job done.

After all this unveiling, financial terms weren't disclosed for the sweet deal between Google and Hershey Co., which makes Kit Kat.

Google approached Hershey about six to nine months ago for permission to use the name, said Jennifer Podhajsky, vice-president of U.S. chocolate at Hershey, which licenses the Kit Kat brand in the U.S. while Nestle owns the worldwide brand.

The Android 4.4 KitKat system is expected to launch in October. The software is now running on more than 750 million smartphones and tablets throughout the world, making it the world's most widely used mobile operating system.

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Judul: Inside Scoop on the Nestlé and Google’s Android 4.4 KitKat Deal
Ditulis oleh Unknown
Rating Blog 5 dari 5

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