Memoirs of a Lagos City Hustler (LCH) - Part 8 #LCH

LCH 8........

Emeka and Nkiru were taking a romantic walk down the beach one cool night. Emeka grabs Nkiru's hands, draws her closer to him, kisses her & says, "Baby! You know I love you. There's no one here. Its just us. Let's do WEEWEECHU. Nkiru looks around and says, "My love, I don't want to do WEEWEECHU please". Let's just hold hands & cuddle."Emeka agrees. After a while, Emeka asks her again, "Oh baby! Please my love! Let's do WEEWEECHU!"Nkiru replies: "Baby, don't rush me. I don't want to do it. I just want to be wrapped in your arms" Emeka calms down.After a longer while, Emeka couldn't hold it any longer. He says, "My heartbeat, its not fair oh! Let's do WEEWEECHU nah! Since last year oh!" Nkiru reluctantly agrees! So Emeka immediately grabs her closer to him, hugs her tight, brings out the guitar strapped to his back & they both start singing: "WEEWEECHU A MERRY CHRISTMAS! WEEWEECHU A MERRY CHRISTMAS! WEEWEECHU A MERRY CHRISTMAS! AND A HAPPY NEW YEAR!!!!!" See your dirty minds! What were you thinking WEEWEECHU was?

Okay, I got you there right?! Its the week of Christmas, decorations everywhere, 'Loooooooong' queues at checkouts in the mall, no where to park on Lagos island, busy shoppers bumping into each other in idumota, answani, trade fair etc, cocks have stopped crowing for fear of being killed for the season, crazy church end-of-the-year revival posters, LASTMA and FRSC having a field time on unsuspecting drivers (I had my fair share of this, by the way), Customs seizing anything and everything, 13th month bonuses, hampers(sade berra send mine too), children crying for Christmas clothes, friends booking a spot at your yearly family party and not to forget a Look back into 2013.

I did a survey on all SMEs on my contacts last week, out of 120 interviewed; 85% believed 2013 wasn't good for business, 55% blamed it on the government, some blamed it on the big malls springing up everywhere, some blamed it on companies training everybody on previously respected crafts (events planning, forex, ankara crafts, soap making etc) others blamed it on lack of funds, a few blamed it on the new start-ups like dealdey, jumia, OLX etc. But I noticed a trend about all those that complained, they have not been able to move with the world and adopt social media as a business tool.

In recent years, social media has become a huge and integral component of how people spend their time online. Between wikis, blogs, Facebook, Twitter, and many others, people are spending enormous amounts of time on websites used to share information and connect with people. Not surprisingly, people are easily connecting with others and sharing information (and complaints) more than ever before.

Many people get their news, gossip, and friendship updates via social network sites, sometimes even before breakfast from the convenience of their mobile phone or laptop.(OK,let's get geeky a bit) Social media can be defined as a website or internet service that allows users to interact with each other and create content instantaneously. Examples include Facebook, MySpace, YouTube, Flickr, Twitter, etc. These online media facilitate conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content. Social media allows people to share content such as life updates, pictures, videos, quotes, or anything the user creates or finds interesting and wants to share.

This has made companies adopt social media as a business tool to share product information, get feedback, receive and treat complaints and have a real-time review of their products. Let me quickly iterate two of the famous social media platforms you can adopt for your businesses and how to go about it

FACEBOOK

A typical Facebook page consists of the insights (number of likes, percentage likes per week, reach of post etc), contents (posts, pictures, links, etc) and the overall design. As an SME trying to cover more ground, it is only expected that you have a Facebook page and a standby IT team(your team could be yourself and a sibling or spouse) to constantly monitor and reply posts.

The number of page likes shows how popular the company or business is. This can be boosted by promotions on websites, social media PR companies and referrals/promo from known fans, post boost, Facebook adverts. One could also pay PR companies to get likes (it is an average of 10,000 naira for every 1000 Facebook likes they fetch you).

It is one thing to have a popular Facebook page, it is another to keep it popular, that is where unique content creation, quizzes, quotes etc comes handy.(If you need help opening a facebook page, promoting and/or maintaining it, you should be talking to me...just call me 08059848080)

TWITTER

Twitter is a micro blogging site that allows sharing of information, pictures, videos etc in very few concise words. Online shopping sites and multinationals use it for adverts, product review and promotion as well as complaint reviews. A simple problem can soon turn to a trend on social media and bring down any government, company or individual (look what happened to Justine Sacco!)

Twitter pages unlike Facebook, involve followers rather than likes which creates the illusion of a more interactive platform and the need to satisfy your followers and listen to them. Trends and promotions are easier to start on twitter and PR companies can as well help promote the brand and fetch one followers and/or audience.

Okay I think I spilled too much on social media, I'm yet to receive hampers(hehehehehe....izz true na) from my dear readers, either ways I'm glad you all enjoy reading from us. In case you need any help with social media integration with your business, do not hesitate to give us a call....2013 is going out slowly, get ready for a prosperous new year!

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